How to Build a Website
How to build a website is not as difficult as most people think, in fact with the right tools and guide it becomes very straightforward.
Listen To What Others Have Said
There are lots of poor ideas on the internet with respect to how to build a website. There is even the crazy idea of paying for hosting a pre built site which is all ready and waiting to go.
This site will will convert your visitors (you have to pay to get them there) into customers. The search engines treat these non content sites as poor quality and list them accordingly.
Success on the internet begins with a critical offline to online mindset shift. People are searching for information on the internet.
Let me say that again. People are searching for information on the internet.
In the offline world people window shop. If you have a nice well presented shop with nice products people want to buy. However online we have a different scenario. People do not window shop they are looking for information or a solution to a problem. They do not just 'walk by' your site. You must provide them with information or content.
Online, you must generate your own traffic to be successful. Therefore, your primary task, well before you make your first sale to a customer (often well before that person is even aware that s/he is shopping!), is to provide the information that people are searching for, in a way that Search Engines like.
If you don't attract free, targeted visitors via the Search Engines, if you don't convert them into warm, willing-to-buy customers, if you don't build that into your site from Day 1, you are going to end up working for your site.
You will have to pay for advertising to build traffic, more than you can afford... and when you stop paying for advertising, your traffic will stop.
The how to build a website answer is clear:
You have to build a theme based website with 'keyword focused content pages' which rank highly at the search engines attracting lots of traffic. The high quality content 'warms up'(ie Pre-sells) your visitor by overdelivering what they came for. Visitors start to like and respect you based on what you have written about on your site. This builds credibility and visitors start to trust you as a knowledgeable expert.
This credibility and trust creates an open to buy or open to hire mind set. You are a mere click away from Monetizing ie converting your visitor into a money paying customer through affiliate links, google adsense, referrals, your own store or any of the other many ways to monetize.
The whole process of how to build a website has been proven many times over. It is CONTENT - TRAFFIC - PRESELL - MONETIZE
If you follow these guidelines on how to build a website you will build a site that will be searched-and-found by prospective new customers. And this number will increase steadily as your site gains in reputation and relevance at the Search Engines.
Whatever your niche or type of business, follow the step-by-step C T P M process, as outlined in this Action Guide to generate income...
STEP 1) Create high-value CONTENT. Online, people search for information, look for solutions -- they are not looking for you. Give them what they want by converting your knowledge into high-quality, in-demand CONTENT.
STEP 2) Your theme-based topical content ranks high at the Search Engines, attracting free, targeted TRAFFIC... interested, open-to-you visitors.
STEP 3) Develop trust and credibility (i.e., PREsell) by OVERdelivering relevant, original, high-value information to these motivated pre-customers.
STEP 4) MONETIZE your warm, willing-to-buy visitors in various ways. Sell hard goods, e-goods, your personal or professional services... or all three. Or become a "pure infopreneur" and earn substantial income without selling at all, through Google Ads, affiliate fees, finder's fees and other techniques.
A blend of monetization options will help you build a thriving, diversified business.
No matter how you plan to monetize, a PREsold visitor will always convert more easily into a paying customer. They want to buy from you. That is the advantage of a theme based website. Contrast this with the visitor who arrives on a sales site with no content or information and is merely sold to. If you have not built up a relationship with them there is next to no chance of getting a sale.
Visitors buy from people they know and like and resist buying from everyone else. This is why 99% of small online businesses fail.
Selling is not your first priority, building good quality content is, which will PREsell to your visitor. Monetizing comes later. And by the way monetizing is the easiest part of how to build a website!
But always remember... Traffic comes before Monetization. And it's Content that builds Traffic.
Content Traffic PREsell Monetize
Make it your new business mantra. It will help you develop a valuable Web site.
What is a valuable Web site?
It's one with equity, which means that it's defensible, sustainable, diversified, and strategically valuable to larger companies.
What kind of site is defensible?
One with a good domain name, a good brand, traffic from many sources, diversified revenue sources, and measurable assets like newsletter subscribers and an RSS feed.
What kind of site is sustainable?
One with a niche where consumer interest is not shrinking, it's growing. It's a site with low legal risk (eg. your content is original, and your domain name or Site Concept doesn't infringe on trademarks). You rank well on at least 2 of the Search Engines, and you get a large portion of your traffic from non-search sources like direct links, RSS subscribers, bookmarks and typeins, which means that it doesn't require cost-per-click (eg. AdWords) campaigns to maintain traffic and income levels.
What kind of site is diversified?
You don't make most of your money from AdSense. You have at least a few other monetization methods.
What kind of site is strategically valuable?
One that doesn't reflect negatively on the entity who owns it, and one that exists in a niche with a mature marketplace (it's not the next "up and coming" fad).
Do you want to know how to build a website such as the one described?
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